The SmartBox Blog

Fix The Hole In Your Dental Practice Marketing

The end goal of dentists’ marketing is to put more – and ideally, better – patients in dental chairs. The online space is the single most effective practice promotion venue these days. With digital advertising, there are a host of available indicators about how effective a marketing campaign is – likes, follows, shares, comments, reviews, clicks, and so on. These are good and necessary things, but not sufficient. All of the clicks and likes in the world won’t put a single patient in your chairs. Your marketing pays off when new patients pick up the phone and book an ...

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Why Do Dentists Do This To Their Practices?

This might be hard to believe, but the vast majority of dentists create their own practice downtimes. Without a consistent monthly marketing spend, you’re destined to have slow months during the year… but you don’t have to be. Watch Colin’s short Tip of the Day video to learn how to stop experiencing slow months due to “roller coaster dental marketing.” If you'd like to learn more about how you get a steady stream of better dental patients, follow the link below.   Learn More  ...

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Those Aren’t The Dental Patients Who Will Grow Your Practice

If you’re a growth-minded dentist, whether in a single location or looking to open other practices, these are “the best of times, the worst of times.” It’s a great time to grow because the demand for dental services currently exceeds the supply in many markets. It’s the worst of times because that demand is fueled by full employment in the U.S., with workers using their dental insurance to receive routine dental care and some restorative work. But one thing history teaches is that every period of economic growth is followed by a contraction. Hiring new staff, or even acquiring ...

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How You Can Enjoy The Journey To Success As A Dentist

There’s an old saying that “No all who wander are lost,” but you’d have to question that if you saw how some dentists approach practice success. Without a clear definition of success, a map to guide your steps, and the will to execute, success is almost certain to elude you. Watch Colin’s short Tip of the Day video to how you can get the roadmap you need to succeed! If you're ready to start on your journey to success, click the link below.   Get Started ...

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What Will Your Dental Practice Do With the Last 5 Months of 2018?

August may sound like an odd time for a re-decision point, but here it is. 2019 will be here before you know it. If you’re like most dentists these days, you’re “enjoying” an amazing boost in your new patient numbers. That’s in large part because the economy is booming right now and unemployment figures are close to 50-year lows. This should be an ideal situation for dentists… but it’s not. “Enjoying” is in quotes above because wages haven’t nearly kept pace with the cost of dental care. Odds are that the vast majority of your new patients are looking for ...

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What’s Keeping Dentists Awake At Night?

In the years following the Great Recession of 2008, dentists lay awake at night wondering how they were going to pay the bills and keep the doors of their practices open. With the economic recovery now in its eighth year, the worries have changed – although they’re no less powerful. Today, most dentists are drowning in patients. They’re nearly running between operatories because their schedules are slammed with patients. That sounds like a success scenario… but it’s really not. Those dentists are slammed because more people are working, but a very large number at jobs that ...

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It’s Your Bat And Ball In The Dental Practice Game

If you’re  dental practice owner, you get to make the rules about how your practice operates and what kinds of patients you market to. That means that you’re in control and you have the power. But if things aren’t going well for your business, why keep doing the same thing? Watch Colin’s short Tip of the Day video to learn why you don’t have to play to lose! If you're interested in learning how you can focus on doing the dentistry while still getting all the patients you need, follow the link below. Learn More  ...

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Why Good Dental Associates Go Solo

Associate dentists are a varied bunch, but one thing that happens fairly often is that they open their own practices. Colin Receveur has identified main reasons why associates go strike out on their own, and those reasons may not be what you think. Watch Colin’s short Tip of the Day video to learn about the 5 Main Reasons Why Associate Dentists Go Solo. If you're an associate dentist who's considering going out on your own, follow the link below to learn how you can get the patients you need to make your practice thrive.   Learn More ...

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Don’t Wait Until Retirement To Get Time Away From Your Dental Practice

Dentists everywhere are now reporting that they’re victims of their own success, so to speak. It’s not that their chairs aren’t filled. Quite the opposite, in fact – their schedules are jammed to the point where they’re frantically running between rooms. If those dentists were making tons of money, that might be acceptable, at least for a while. But that’s not what’s happening. Those dentists are victims of their own success because they’re getting what they market for – an unending stream of routine exams, drill-and-fills, and maybe a crown once in a while. In other ...

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What Dentists Don’t Know Can Hurt Their Practices

Dentists aren’t marketers by trade, but many dentists take on that role to promote their practices. This is one area that dental school doesn’t prepare you for, and the pitfalls are many. As the old saying goes, you don’t know what you don’t know, but finding out is the path of wisdom for dentists who market. Watch Colin’s short Tip of the Day video to learn about the Four Levels of Dental Marketing Performance. And if you'd like to see what top-flight dental marketing would look like for your practice, just follow the link below.   Learn More ...

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If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.