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The SmartBox Blog

Why Dentists Work Too Hard For Too Long For Too Little

Dentistry is consistently ranked as one of the two most desirable professions. That ranking is based on factors like working conditions, salary, and work/life balance. And people have taken note: there are more active dentists in the United States than at any time in history. Dentistry is a great profession, but it’s also one that requires dedication and hard work. Still, that hard work should be balanced by adequate time off to spend with family and friends, and to pursue hobbies and pastimes. It’s not like that for too many dentists in the U.S. Here’s why. The Dental Marketing ...

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When Dentists’ Retirement Is Just a Fading Dream

Having trouble watching this video? Click here. Patient Attraction Episode 1120 The Great Recession forced many baby boomer dentists to delay their retirement plans. But the effects of that downturn lingered for years, and it’s only been in the last 2 years or so that dentists’ incomes have begun to recover. That may not be a pressing concern for you right now, but the lesson from 2008 to 2010 should be clear. Any dentist’s retirement plans can be derailed if the economy goes south. After the break, I’ll tell you how you can insulate your dental practice against economic ...

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Is Your Average Dental Case Value in the Dumps?

If your dental chairs are full, but you’re not making enough money, look to your marketing. There’s an old saying in marketing: You get the customers you market to. If your average case value is lower than you want or need it to be, it’s time to shake things up in how you go about attracting new patients. You’re certainly not getting the kind of return on investment you should be from your marketing. Are You Still Using An Outdated Dental Marketing Approach? The time-tested formula for dental practices is to market based on low price, specials, discounts, and insurance ...

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Your Dental Testimonial Videos Could Be Doing More Harm Than Good

Having trouble watching this video? Click here. Patient Attraction Episode 1119 Testimonials and online reviews are the new “social proof” for dentists. They take the place that used to be occupied almost exclusively by word-of-mouth referrals. But just like in-person recommendations vary in their quality and believability, so do your testimonial videos. Most dentists have too many low-quality, generic testimonial videos that don’t speak to the specific needs and wants of dental prospects. After the break, I’ll tell what makes a great dental testimonial video. And I’ll ...

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Get More “Direct-to-Chair” New Dental Patients

Over 90 percent of people today begin their search for a dentist online. And according to Google, those dental prospects consult an average of 10.4 online information sources before making a decision. Those sources should include your blog and social media posts if you hope to attract them to your practice. Your dental website is usually the last stop for prospects before they book an appointment. Today, more than 80 percent of prospects prefer to book appointments online, and your website has to make that process as easy as possible. If your practice winds up going back and forth on ...

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Avoid These 4 Dental Marketing Mistakes

The vast majority of dentists aren’t trained as marketers. They’ve taken on the role of marketing guru for their practices because somebody has to do it. There are many, any dentists who could easily afford a marketing professional or a marketing firm but still insist on putting in the extra hours required to create and maintain their marketing. That’s not a good use of dentists’ time, and arguably it costs them money. But that’s not the worst aspect of do-it-yourself dental marketing. With competition heating up almost everywhere, dentists’ can’t afford to make mistakes ...

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The Secret To A Happy Dental Retirement

2018 can be the year that the trajectory of your dental practice takes a steep upward turn. That can happen, but it probably won’t if you keep doing what you’re doing now. It’s no secret that competition is increasing for dental practices of all kinds. It’s well-known, and much lamented, that dental insurance companies are shifting more and more costs to patients. Doing the “same old, same old” when the competitive and financial landscape is shifting under your feet isn’t a success formula. And it almost certainly won’t afford you the kind of retirement you deserve in ...

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Why You’re Bleeding Dental Prospects

Having trouble watching this video? Click here. Patient Attraction Episode 1116 You might think you’re getting a good number of new dental patients from your marketing. But have you ever wondered how many prospects you’re not getting? That includes prospects who are going to your competition because they’re not finding you online. Or because your online marketing just doesn’t answer their questions or give them reasons to choose you. Or because you need more consistency in how you approach the issue of attracting new dental patients. After the break, I’ll tell you how to gain ...

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The SmartBox Challenge is Live!

Dentists don’t like to believe it, but they lose far many more prospects than they need to at the primary point of contact with their practice … the phone. Every prospect that calls the practice but isn’t appointed is a waste of dentists’ marketing dollars. SmartBox has decided to something about that problem for our dentists. The SmartBox Challenge directly incentivizes front office staff to appoint as many new patient callers as possible. And it doesn’t cost our dentists one dime. Here’s how it works. We’ve created a level playing field for practices of all sizes and ...

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A Reason for REAL Dentists to Smile

Having trouble watching this video? Click here. Patient Attraction Episode 1115 At it’s core, dentistry is a trust-based business. Smile Direct Club is trying to change that model, asking patients to put their trust in a company rather than a dentist. However, all is not well in Smile Direct Club land. The company may be facing extensive investigation by a number of state dental associations and attorneys general. But is Smile Direct Club the tip of the spear when it comes to taking practicing dentists out of direct patient care? After the break, I’ll tell why the future of ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.