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The end goal of dentists’ marketing is to put more – and ideally, better – patients in dental chairs. The online space is the single most effective practice promotion venue these days. With digital advertising, there are a host of available indicators about how effective a marketing campaign is – likes, follows, shares, comments, reviews, clicks, and so on. These are good and necessary things, but not sufficient. All of the clicks and likes in the world won’t put a single patient in your chairs. Your marketing pays off when new patients pick up the phone and book an ...Read More