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The SmartBox Blog

If Your Dental Practice Is Killing It, Don’t Let Up!

It’s a fact of life that not all months are created equal for dental practices. Some months you’re killing it, and some months your new patient flow slows to a comparative trickle. Some of those months are predictable for general dentists: July, January, and February, for instance. Some slow months just seem to happen for no discernible reason. What if you didn’t have to have slow months? What would your yearly income look like? For that matter, what would your practice growth forecasts look like? For too many dentists, having no slow months is a pipedream. But the reality is ...

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Dentists Should Give It A Rest, Already

A dentist’s professional life expectancy is often determined by his or her back and neck. Long hours spent hunched over the chair shortens many a dental career, so it make sense that dentists should get the maximum financial return for each hour in the practice. And yet, far too many dentists are still working too hard, for too long, for too little. That might not be you. If your practice is going gangbusters, thank your lucky stars. Or your marketing. The difference between working too hard and too long, versus working a reasonable number of hours for good compensation, comes down ...

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What Dentists Must Do To Prepare For 2018

This is a blog post about dental marketing, but before giving the recommendations, let’s  put them into perspective. It’s fair to say that it’s been a wild ride on the political, economic, and world fronts during 2017. Politically, it’s been many decades since we’ve seen this kind of turmoil in the United States. As of this writing it’s not at all clear what the ultimate impact will be. Economically, the stock market continues to post new high after new high. That’s great for investors and listed companies, but there’s significant concern that the fundamentals may ...

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When The Bubble Bursts, Will Your Dental Practice Float Or Sink?

You’d think that nobody could forget the lessons of the Great Recession of 2008-2010. Unfortunately, it looks like Americans have short memories. The United States is currently experiencing the second-longest stock market boom on record. By itself, that’s not a bad thing. Markets tend to run in boom and bust cycles. The problem comes when the bust is huge, and that’s what happened in 2008 when the subprime mortgage market collapsed. There were fundamental flaws in the regulation of the markets prior to 2008, and attempts were made to learn from history. Stronger financial ...

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Self-Referrals: Local Search for Prosthodontists

Prosthodontists are facing more competition than ever. But this time the competition isn’t coming from other prosthodontists, it’s from general dentists. To be fair, there are relatively few general dentists who place dental implants. However, there are a lot of general dentists who restore implants, create and place bridges, design and create space retainers, and provide dentures. You can thank the advancements in dental technology (CEREC, digital imaging, and so on) for your income diminishing. If the idea that general dentists are your direct competitors. consider that there are ...

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Happy Thanksgiving!

It’s Turkey Day in the United States, a day for family and friend to gather together, eat too much really good food, and (often) watch parades and maybe some football. But that’s not how this day started out. Thanksgiving has it roots deep in American history. Generally, it’s understood as a celebration of some of the original colonists surviving their first, brutal winter in what would become the United States of America. Thanksgiving was declared a national holiday in 1864 by then-President Abraham Lincoln. Today, a century and a half later, it’s easy to lose sight of the ...

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Dentists Who Don’t Do Follow-up Right Lose Prospects

Barring dental emergencies, the decision to choose a dentist is rarely a snap decision. Google has noted that people consult an average of 10.4 online sources of information before making a buying decision. When it comes to selecting someone to solve their dental problems, it’s not surprising that most prospects are going to do considerably more research than that average before making a decision. If you’re going to get your share, and maybe more, of the prospects in your market, you have to remain in front of them until they’re ready to choose. People who visit your website once ...

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Think Corporate Dentistry Isn’t Coming? Think Again.

It’s easy for dentists in smaller markets to ignore the threat posed by the corporate dental chains. But there’s news out of Texas that should serve as a wake-up call for dentists everywhere. In October, Texas A&M University announced that it will build a nine-story, 150,000+ square foot clinical facility for dental school students. The new facility will allow the dental school to increase its enrollment by 25 percent. Basically, the expansion will put another 25 to 50 dentists on track to graduate every year. Clearly, there’s money in dental school education. And where ...

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Periodontists Must Focus On Local Search

According to an article published in April, 2017, there are nearly 4700 periodontists practicing in the United States. That low number is either good news or bad, depending on your market. It’s common sense that specialty dentists of whatever stripe usually practice in or near metropolitan areas. There are very few rural areas that would support a specialty practice. In quite a few states, that urban clustering means that periodontists are competing with any number of other periodontists for the same prospect base. But these days, periodontists aren’t just competing with other ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.