Is your marketing helping, hurting, or making no difference?
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If you’ve built a dental practice that has made you financially successful, you are probably already doing some good things. But as successful as you are, you’re almost certainly leaving money on the table.
Not maximizing your online marketing potential means you keep working more than you have to. It means that you’re not saving as much for retirement or for your children’s education as you could be. It means that you’re not putting as much money back into your dental practice as you could be.
The money is out there, but you’re not getting it. Here’s why: it’s your dental marketing program.
What’s Wrong With Your Dental Marketing
Most likely, you have a nice website that brings in new dental patients. But are they the right patients? Are they patients who come to you ready to buy? Do they recognize you as the expert in the field, or did they choose you at random? Are they focused on value or on price? Are they ready for elective dental procedures or only what insurance covers?
If you’ve been marketing online for six months and aren’t getting at least 50 new patient phone calls a month, or if you’ve been marketing online for 12 months and aren’t getting at least 100 phone calls per month, then your website isn’t as effective as it should be. That pretty website may even get lots of clicks and visits, but those don’t pay your bills, finance your retirement, or buy new equipment – more and better dental patients do.
The Dental Marketing Shell Game
Dental marketing firms love to tout the clicks, hits, and likes they get you. But those don’t put a dime in your pocket. What does pay is your close rate on turning website visitors into paying patients. But first, they have to call.
If you don’t know what your close rate is, you’re not tracking phone calls the way SmartBox does for its dentists. SmartBox dentists not only know exactly which marketing channels are generating the most new patient calls; they also know when there’s a problem with the front desk’s phone technique.
Every prospect who calls your practice and isn’t appointed is money left on the table.
Will Your Prospects See Your Dental Patient Reviews?
You also may have good reviews online. But are you emphasizing those reviews so your dental prospects can see them? Or do good potential patients have to get lucky to hear testimonials about your good work?
Sure, you’re on social media. Your practice probably has a lot of Likes on Facebook® or followers on Twitter. But how many of those “friends” pay, stay, and refer? What good is social media doing you if it doesn’t translate to new patients in your chairs? At best, it may be helping you maintain your current patient list … but is that all you want the practice to do – maintain?
And it’s a safe bet that, even with a successful practice, you aren’t staying in contact with your prospects in a way that maximizes your dental marketing ROI, at least not the way our dentists do using our Patient Attraction SystemTM.
So, yes, you’re leaving money on the table. Potentially, you’re leaving a lot of money on the table.
Feel free to look around the site at the topics that interest you most or click here to see the results we’ve achieved for hundreds of dentists across the country.
When you’re ready to stop leaving money on the table, we’ll be here to show you how you can take your dental practice to the next level with our Patient Attraction System™.