Sturgeon’s Law, attributed to science fiction writer Ted Sturgeon, goes something like this: “90 percent of everything is crap.”
Boy, does that hold true for marketing “gee-whiz” shiny objects. It’s not that those one-trick ponies are bad; the problem is when you’re led to expect that the one trick is all you’ll need to strike it rich.
SEO? Absolutely great and necessary, but not enough. Content marketing? Ditto. Social media marketing? Same thing. Paid media? No difference. Website design? By itself, it’s pretty but not compelling.
Here’s the takeaway: There is NO single marketing technique that will reliably get you what you want over time. Period.
And cobbling together a bunch of one-trick ponies and expecting them to work well together is a recipe for failure.
It Takes A Village, Sort Of
Dental competition is at an all-time high and getting steadily worse. No dentist with success goals can expect to compete effectively, much less dominate, without a carefully considered, strategic, systematic, and comprehensive dental marketing approach.
When was the last time that a marketing firm said to you, “We’ll handle every aspect of your marketing and ensure that everything works together seamlessly to get the results you want?” Probably never.
Those companies are out there, but they’re relatively few and far between – no matter what they advertise. And even the firms that do offer comprehensive services vary tremendously in their ability to deliver results.
SmartBox Is The Smart Choice
SmartBox is a dedicated, full-service, strategic marketing firm. We’ve helped more than 4,000 dentists on three continents get the results they want. Our industry-leading Patient Attraction System® sets the standard for attracting more and better patients for our doctors.
Our services include:
- HIPAA compliant dental website design
- Dental online marketing
- Dental video production
- Dental email marketing
- Dental search engine optimization
- Dental review monitoring & review solicitation
- Dental social media marketing
- Dental SEM and paid online advertising
- Dental local search marketing
- Dental content writing
Thomas L. Phillips, Jr. of Ft. Worth, Texas describes the difference he sees between SmartBox and those “other guys.”
“I had talked to a few other companies,” he said, “and just called them up and they wanted you to do a lot more research and some just didn’t seem to gel as well. They said we’ll do this part of it: we can do your website but we don’t do the SEO or you have to do your own Facebook.
“When you kind of explained that you covered it all, that’s what I wanted – that’s who I was looking for. And then you said you were going to do Pay-Per-Clicks, do Facebook, coordinate everything under one roof so that’s what I was looking for. You said I could be as involved as much as I wanted or you could take over it and just run with it.“
What Do You Want?
If you’re looking for success on your terms, you’ve got to cover all the marketing bases. And if you’re looking for the freedom to focus on actually doing the dentistry, you need a firm that can handle everything for you and do it extremely well.
We suggest that you take a look at SmartBox. You’ll need to invest about the amount of time you need to place a single crown or dental implant.
Schedule your no-obligation Roadmap call. It’s an in-depth look at your professional goals and the competitive forces in your area. Following the call, you’ll receive your completely personalized Roadmap to your future success.
There are absolutely no gimmicks that will make you successful. There is a proven, comprehensive and strategic approach that will help make your success dreams come true.