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The Year in Dental Marketing

This isn’t a post about 2016. It’s about what you’re going to do in 2017 to reach and exceed your goals. This is the year that you have a chance to do things differently. Not because we’ll have a new President in the White House. The pundits are all over the place trying to predict what new policies or changes to existing policies might happen. No, this is your year to do things differently with your dental marketing because at best you’re getting what you’ve always gotten. At worst, you’re not getting enough, and you’ll keep on getting not enough unless you change your ...

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The SmartBox “Between the Years” Post for Dentists

One of our SmartBox employees spent part of his military service in Germany, and that’s where he learned the phrase “between the years” to describe the period between Christmas and New Year’s. I’ve adopted the phrase, because it just makes sense to me. The days leading into Christmas, and between Christmas and New Year’s, are really anything but “business as usual.” Employees take vacation time and lot of businesses are running on skeleton crews. That’s usually okay because new business typically slows down, unless you’re in retail. Doors get decorated for the season. ...

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Dental Video Testimonial Disasters

Dental patient testimonial videos provide powerful social proof to influence your prospects to choose you. Or, if those videos are done poorly, they can influence your potential patients to stay away in droves. Testimonial videos vary widely in their quality. That includes quality of picture, sound, the patients’ actual testimonial delivery, and relevance to other patients. Picture and Sound Today, dentists can produce video testimonials of reasonable picture and sound quality by using something like a GoPro camera. Smartphone videos are barely adequate, if that; the tiny ...

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Enhance Your Dental Patients’ Experience to Win

What are your dental prospects looking for? The bottom line is that all of them are looking for someone to solve their dental problems. But there are two distinct groups within your prospects – those who are primarily price- and insurance-driven, and those who aren’t. That second group has the patients you need to grow your practice and succeed. There are many people in the U.S. population with the discretionary income to choose a dentist based on their expectations of a superior outcome, which includes a superior patient experience. That’s a crucial distinction in these ...

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How Dentists Throw Away Marketing Money

It’s amazing how much of their hard-earned marketing dollars dentists are wasting. You might not believe that applies to you if you’re fortunate enough to be getting all the new dental patients you can handle. It’s still true, though. Research shows that dental patients are very bad at recalling where they heard of your practice. In particular, they’re very unreliable when remembering the one ad or piece of your marketing that influenced them to call for an appointment. You can get around this to some extent if you offer a discounted first appointment if your new patient ...

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Why Your New Dental Patients Have a Voice

Search from mobile devices overtook desktop computer search in 2o15. Mobile devices allow people to search from almost anywhere at almost any time. For this reason, and due to the increasing penetration of mobile devices, mobile search is expected to continue to grow steadily. Today, more and more time-pressed people are using digital assistants like Apple’s Siri, Microsoft’s Cortana, and Google Voice Search to find what they’re looking for online even faster. By one estimate, half of all searches will be voice searches by 2020. If you haven’t used a digital assistant, you ...

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6 Winning Blog Tips for Dentists

Your dental blog can be a great way to stay in front of your prospects until they’re ready to choose you to solve their dental problems. However, there’s a lot of competition for your prospects’ attention. Unless your blog is absolutely first-rate, readership is going to be a hit-or-miss proposition. There are some things you can do to get more regular readership and have a greater impact with your dental blog. With that in mind, here are six tips to make your blog a winner. Content still rules. It’s the rare prospect who will read a dental blog for entertainment. Your ...

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Why Your Dental Marketing Isn’t Working

You may pride yourself on being up-to-date with the latest procedures, the most advanced imaging equipment, and state-of-the-art operatories. Do you pride yourself as much on the dental marketing you’re using using to get patients to fill those chairs? Dental schools prepare dentists to be clinicians, not how to run a business. They particularly spend zero time teaching you how to market your practice. So, it should come as no surprise that most dentists market like most other dentists, and that’s the problem. Unless you’re in a subspecialty, you’re basically marketing the same ...

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Are You Using the RIGHT Dental Keywords?

The keywords you choose to include in your online efforts to attract new dental patients have a tremendous impact on how high you’ll place on local search engine results pages (SERP). Back in the day, “black hat” SEO types used to “stuff” dentists’ website pages with keywords to try to get better SERP placements. Those days are gone, because Google got wise to that trick quite a while back. Keyword stuffing now draws a major penalty. So, you need the right keywords to show up in search results, but even keywords aren’t what they used to be. The emphasis used to be on ...

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A Lot to Be Thankful For

Happy Thanksgiving! I hope this finds you enjoying the company and love of family and friends on this holiday. Those are the true blessings of the holiday season. And, I hope that you have much to be thankful for today. I know that I do, and I owe an unexpected level of success to my tremendously talented staff. Most of all, I’m thankful for the trust that over 550 dentists on three continents have placed in SmartBox Web Marketing. Since you’re reading this, you’re already a SmartBox dentist. Or perhaps you’re thinking about becoming one. Or maybe you’re mining this blog for ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing-more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.