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One of the most confusing, frustrating, and costly aspects of pay-per-click advertising is the variety of keyword match types offered by the big three search engines. What Google Adwords calls "broad match doesn't work exactly the same as MSN Adcenter's "broad match, and Yahoo doesn't have a broad match option at all. As a result of this confusion, and because all three of the major players use their broadest possible matching system by default, many advertisers are losing money without even knowing about it. Even if think you ...Read More